Cricketscoffee Blog

  California is on the brink of blowing away in the wind due to the water shortage, bringing on a huge onslaught regulations being passed that restrict personal and business water use.  Ethos, Starbucks bottled water brand has it's water plant in Merced California but recovers its water from nearby Baxter California. Both of witch are in the extreme drought areas of the state.   Ethos does not have to pay for the groundwater it pumps. It is a private source and does not come from any municipal source.  Some California's are getting a little irritated at possibly getting a hefty fine for flushing the toilet one to many times. Only to watch millions of bottles of Californian water being bottled and ship all over the country.     

A Californian company with the name "Liquidity" today says that its “Naked Filter” water bottle/filter is now available for pre-order. The bottle/filter is an easy and low cost way to remove microorganisms from water. In addition Liquidity says that the Naked Filter has been in research for more than 15 years with the result of “a new solution for water filtration.”   The startup claims that Naked Filter can eliminate well over 99.99% of  bacteria and protozoan cysts for as long as the filter lasts. When the filter’s is do to be replaced, the water will no longer pass through the filter. This tells the user that it’s time to change it with a new filter.    Just pour water into the bottle and screw on the cap. When you drink water out of the bottle it will pass through the filter and automatically be purified.   Liquidity is running the pre-order campaign on Kickstarter an...