HotShot, hot coffee in a can. A $14 billion category, that is what hot coffee in a can is in Japan. Hotshot cans of 100% Arabica Sumantra coffee are stored at 140°F. in a "hot fridge," called the HotBox. Consumers simply reach in, grab a can, open and drink. "After a trip to Japan in 2009, I discovered hot fridges and ready-to-drink hot coffee," said HotShot founder Danny Grossfeld. "After extensive research and more than $1 million in investment to optimize the product, package and HotBox offering, HotShot is a product that has been adapted from the proven formula in Japan to fit American tastes." HotShot drinks are in aluminum cans with insulating labels made to allow the coffee drinker to easily hold the can.. Flavors are espresso, French vanilla, caramel and hot chocolate. They are said to have a one-year shelf life, and up to four months when continuously heated. The company said early ...
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