Monday, May 26, 2014

400 Million a day (not the national debt) but cups of coffee a day.

  Americans love coffee. In fact, according to the National Coffee Association, 61 percent of American adults drink coffee every day. Hot, cold, black, macchiato, latte – Americans consume about 400 million cups of coffee daily, making the U.S. among the leading consumers of coffee in the world.
   Not only is the coffee trend not slowing down, the premium coffee movement is growing. The U.S. coffee house and donut shop industry has grown 15 percent between 2007 and 2011 as other segments in the restaurant industry have struggled,
  With consumption on the rise, premium baristas and local roasters are distinguishing themselves from mainstream shops by offering handcrafted, specialty drinks.
  However when it comes to shear volume of coffee sales the local mini mart and truck stop are masters of the coffee universe.