Monday, June 30, 2014

Is Iced coffee the choice of the younger generation



New research from Mintel say's the choice of a hot cup of coffee is changing as consumers find that colder coffee is a tasty and refreshing alternative.
    The USA has embraced cold coffee, Mintel research showing that cold-served coffee's share of all coffee on menus of US restaurants and coffee houses increased from 19% to 22% between 2009 and 2012.
    The first quarter of 2013, its share has jumped from 22% to 24%, showing that interest in iced and frozen coffee is not only increasing, but is now changing its summer-only appeal.
Jonny Forsyth, global drinks analyst at Mintel, said: "Cold coffee, especially frozen-blended, has become very trendy in major US cities such as New York, but it's more than just a momentary fad. Its usage has been building for the last few years and actually reflects the changing tastes of the younger generation. This new cohort crave indulgence and have grown up drinking sweet-tasting, refreshing soft drinks. They are looking for this taste profile to be reflected in 'hot' beverages

Mintel's data shows that 18-24-year-olds, when compared  to older drinkers, are larger consumers of iced coffee and they will very likely take this choice into their middle age.
 Overall,  (20%) US consumers drink iced coffee, this figure increases to 38% of those aged 18-24, compared to just 11% of those aged 55-64, and 5% of those aged over 65.
   The findings also reveal that 77% of iced coffee drinkers say that drinking it makes them feel more productive at work.
   Iced coffee, which has dominated restaurant menus for some time now, is seeing its number of menu items decline as people move towards the more indulgent frozen blended coffee options. This is good news for US foodservice, as frozen blended coffees have an incredibly high profit margin, estimated at around 65-70%.