Monday, June 23, 2014

Keurig and BJ's Wholesale Club Join, Forces in K-Cup deal.

Keurig  is joining forces with BJ’s Wholesale Club, to offer an 84-count box of Wellsley Farms Signature Blend K-Cup packs at a $29.99 price, the two companies said Monday.
Headquartered in Westborough, BJ’s operates 202 clubs and 114 gas stations in 15 eastern states.

Keurig and BJ’s, say their agreement “promises to unite the value and attraction of the Wellsley Farms brand with the expertise and consistent quality of Keurig’s best-in-class Keurig Brewed coffees.”
Coca-Cola Co. not long ago raised its investment in Keurig Green Mountain. The world’s biggest beverage company said that a subsidiary now has a 16% stake in Keurig Green Mountain.