Thursday, April 2, 2015

HotShot, hot coffee in a can.

HotShot, hot coffee in a can.

   A $14 billion category, that is what hot coffee in a can is in Japan. Hotshot cans of 100% Arabica Sumantra coffee are stored at 140°F. in a "hot fridge," called the HotBox. Consumers simply reach in, grab a can, open and drink.

"After a trip to Japan in 2009, I discovered hot fridges and ready-to-drink hot coffee," said HotShot founder Danny Grossfeld. "After extensive research and more than $1 million in investment to optimize the product, package and HotBox offering, HotShot is a product that has been adapted from the proven formula in Japan to fit American tastes."

  HotShot drinks are in aluminum cans with insulating labels made to allow the coffee drinker to easily hold the can.. Flavors are espresso, French vanilla, caramel and hot chocolate. They are said to have a one-year shelf life, and up to four months when continuously heated.

  The company said early backers of the campaign receive a "starter kit," consisting of a HotBox that holds nine cans and a case of 12 HotShot cans for $99. Retail-size HotBoxes that hold up to 36 cans will also be available throughout the campaign and beverage refill packs can be ordered as add-ons.

  Small and large-sized HotBoxes each have thermostats to maintain the temperature at a constant 140°F. The Hotboxes have no compressor so the HotBox to use small amounts of electrical power according to company officials. Plans call for the smaller HotBox model to feature a car plug for use while traveling or tailgating.

HotShot said it is ready to launch and that products will be delivered to early backers by September 2015.