
Prof Wouter Poortinga said some 2.5 billion disposable cups are used annually. The findings are due to be submitted to a UK government inquiry into waste."Our results show that, on average, the use of reusable coffee cups could be increased by up to 12.5% with a combination of measures," a disposal fee in other words. Prof Poortinga said.
"People are far more sensitive to losses than to gains when making decisions - so if we really want to change a customer's behavior then a charge on a disposable cup is more likely to be effective."
Every one wants a clean environment. The cost of the disposal of your one use cup is already in the price you just payed for that $4.99 Grande from Starbucks or Dunkin Donuts.
This additional fee is just one more source of tax revenue that will simply grow government.
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